Overview
Battle of the Bands was a project I was in charge of marketing for, showcasing four local Iowa bands that were to perform back-to-back, and the audience voted for their favorite, which rewarded the most voted band with a cash prize. This event showcased my ability to connect with local, diverse audiences as each band represented a different genre, and therefore differentiating prime demographics.
This event was unique since it took place before classes started, which meant I had to reach our audience(s) through more unconventional channels. This included grassroots marketing in thrift stores, third spaces, and flea markets, as well as pushing heavy digital marketing, with the digital side of things looking like script formation and content creation for our social media. In the end, it was a success, and I was able to increase event attendance by 120% comapred to last year.
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